What is Hollywoodisation?

“Today we are seeing a partial erosion of the boundaries that once separated Hollywood from local Asian film industries, and a consequent intertwining of industries on both sides of the Pacific” (klein, 2004). Asian films are beginning to use special effects big budgets and big stars and Hollywood films are starting to embrace anime, kung-fu, and impressive stunts, “Hollywood is becoming Asianized in diverse ways, while Asian film industries are in turn becoming Hollywoodized.”(klein, 2004).

We are beginning to see not only the different styles of filmmaking erode and intertwine with each other we are also seeing the celebrities blend between both Hollywood and Asian film industry, people are becoming global celebrities as opposed to Hollywood or Asian celebrities. Just as Jackie Chan has broken into Hollywood films actors such as Daniel Craig are beginning to star in Asian films, such as ‘howls moving castle’.  The film industries are displaying a perfect example of globalisation, in full swing, and the “asian film industries are not so much resisting globalization as learning how to turn some of the transformations it has unleashed to their own advantage”.

In recent years we have seen multiple asian styled filmed receive box-office success as well as critical acclaim in Hollywood, with films such as Crouching Tiger Hidden dragon, Kung-fu hustle, fist of fury and shaolin soccer just to name a few.

Why have these films, of all the other asian films, had success in Hollywood? The answer is quite simple, and it has a lot to do with globalisation.
globalisation is all about combining cultures and therefore broadening cultures, and this is essentially why these convergences of different styles of films has had success, as they combine multiple demographics thus expanding their viewership.