According to Stuart Hall (1973) there are 3 types of reading
strategies used to interpret texts, dominant-hegemonic reading or preferred
reading, the negotiated reading and the oppositional reading. Depending on
which method you choose in which to interpret a certain text plays a major role
in how you see the world.
Preferred reading-
“the dominant of preferred reading has the whole social order embedded in it…” it
is basically the natural reading of a text, something we don’t have to think
about and is just accepted by our social order and past experiences.
Negotiated reading-
Acknowledges the legitimacy of the hegemonic or preferred definitions yet at the
same time changes the rules and allows for logic, reason and personal opinion
to put the text in to context and change the reading, not merely accepting the preferred
and dominant reading.
Oppositional reading-
“viewer perfectly understands both literal and the connotative inflection
given but chooses to decode the message in a globally contrary way. [The
viewer] detotalizes the message in a preferred code in order to retotalize the
message within some alternative framework or reference.” Basically ignores all preferred
and negotiated readings and chooses reader chooses how they want to receive the
message.
One of recent history’s most controversial video games is
Rockstar games ‘Grand theft Auto’ (GTA), which deals with drugs, sex and
violence in a more participatory manor than any game before it. So when
discussing different ways to read texts there seems to be no more fitting
example than the racial stereotyping that occurs throughout the game.
Within GTA there are many representations of gangs and, unequivocally, all the different gangs are segregated by race, there are Hispanics, African Americans
and Irish, just to name a few. Each representation of race in GTA is shown adhering
to the white bred American society's stereotypical view of that particular race. The Hispanics
drive low rider cars, have tattoos and wear bandanas; the African Americans
wear baggy clothing, carry around guns and swear a lot; and the Irish drink,
swear, talk a lot and have red hair. Using the three reading strategies these representations
could be read either as true to life, partially true to life or as totally
wrong.

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